How We Took Konza Painting From 0 To 100 Real Quick

Challenge

Konza Painting, a local painting company in Manhattan, KS, had established a solid reputation through word of mouth and local referrals. However, the company had no online presence—no website, social media accounts, or Google Business Profile, and they weren't registered on any local review sites, such as Yelp, Better Business Bureau (BBB), or HomeAdvisor. This lack of a digital footprint limited their ability to reach a broader audience and grow their business.

They approached our digital marketing agency with the goal of creating an online presence from scratch to attract new customers and increase sales. Like many service companies, they relied mostly on door-knocking, which they knew wasn't going to allow them to grow.

Objectives

• Establish a Digital Presence: Create and optimize essential digital platforms including a website, social media profiles (Instagram, Facebook), and a Google Business Profile.
• Register on Local Review/Registry Sites: Register the business on sites such as Yelp, BBB, HomeAdvisor, etc.
• Increase Brand Awareness: Use targeted digital marketing strategies to build Konza Painting’s brand in the local market.
• Generate Leads and Sales: Drive traffic to the website and social media profiles to convert leads into paying customers.

Strategy & Execution

Website Development

• We developed a modern, mobile-friendly website that highlighted Konza Painting’s services, showcased previous projects, and included easy-to-use contact forms.
• Implemented SEO strategies to ensure the website ranked for relevant local search terms like “Manhattan KS painting services.”

Social Media Launch:

• Created and optimized Instagram and Facebook profiles for Konza Painting.
• Curated a content calendar featuring high-quality images of completed projects, behind-the-scenes content, and customer testimonials.
• Engaged with the local community by following local businesses and running location-based ads.

Google Business Profile Optimization:

• Set up and optimized a Google Business Profile with accurate business information, service listings, and location details.
• Encouraged satisfied customers to leave positive reviews, which helped boost the company’s visibility in local search results.‍

‍Review Site Registration‍

• We registered the company with Yelp, BBB, and HomeAdvisor with business information consistent with other online profiles‍

Targeted Digital Advertising:‍

• Launched Google Ads and Facebook Ads campaigns targeting homeowners and property managers in Manhattan, KS, and surrounding areas.

Content Marketing & Blogging:‍

• Developed blog content that addressed common painting concerns and provided value to potential customers.
• Integrated blog posts with social media and email campaigns to drive traffic back to the website.

Results

Over the course of three months, our digital marketing efforts led to significant growth for Konza Painting:

• Website Traffic: The newly launched website attracted over 500 unique visitors within the first three months, with an average session duration of 35 seconds.
• Social Media Growth: Konza Painting’s Instagram profile gained 33 followers, while their. Facebook profile gained 13 followers. Engagement rates were high, but we struggled to reach accounts outside the company's immediate network.
• Google Business Profile: The Google Business Profile accumulated over 10 5-star reviews, which boosted the company’s credibility and visibility in local search results.
• Lead Generation: The combination of organic traffic and paid advertising generated over 10 qualified leads.
• Sales: These efforts translated into over $50,000 in new sales for Konza Painting in just three months, a significant return on their investment in digital marketing.

Conclusion

Our digital marketing strategy successfully transformed Konza Painting from a company with zero online presence to a thriving business with a strong digital footprint. The $50,000 in sales generated in just three months is a testament to the power of targeted digital marketing for local service-based businesses.

As Konza Painting continues to grow, we look forward to helping them reach even greater heights by optimizing and expanding their digital marketing efforts. You can check them out here:

• Konza Painting Website
• Konza Painting Instagram
• Konza Painting Facebook